Clickbait has become modern day Yellow Journalism.

Clickbait is also known as link bait is text or thumbnail which is used to attract attention and to entice users to follow that link and read, view, or listen to the link piece of online which typically is misleading information. Clickbait headline often add an element of dishonestly and misleading information. Prior research found clickbait headlines can influence feelings about political candidates as well as change perceptions of racial violence.

History

Before the internet, a market practice known as bait and switch used similar dishonest methods to hook customers. Clickbait is considered a form of fraud and it can mislead information. Clickbait creators only care about making money instead of providing the truth. Like my article, Pulitzer & Hearst break ethics to sell Newspapers, these journalists started the America — Spanish war based on lies.

Clickbait Articles can hurt your website’s SEO ranking especially if your website consists of fake news. You shouldn’t promote clickbait because it could destroy your business’s reputation.