Thinking outside the box!

Photo from Tubefilter.com

Jack in the Box is thinking outside the box by having a live streamer on Twitch. Jack in the Box was the first fast food company that came up with this concept. This will foster relationships with gamers and promote this franchise in the gaming universe. The Jack in the Box’s Mascot will be called Gamer Jack and he will be responsible for creating weekly live streams and promoting deals. My theory is if the gamers are winning their games, they will become more likely to buy food.

What is Twitch?

Twitch is a live — streaming platform in which people stream video games.

Jack in the Box is the first fast — food company that uses twitch to interact with new customers through the gaming world.