What is a Landing Page?

A landing page is a standalone web page that is created for visitors to land on after they click a link in an email or an ad. Landing pages are usually have been designed for an advertising campaign.

Landing pages are typically designed with a single focus or a goal, known as a call to action.

No two landing pages are the same. There are five elements that high-converting must have.

A unique selling proposition

A hero image or video

The benefits of your offering

Some form of social proof

A unique selling proposition

If your landing page runs long, it makes sense to remind visitors of your USP with a reinforcing statement toward the middle of the page. When writing one, consider what your reader knows that they didn’t when they first clicked. What do they know now that they didn’t before? How can you drive your USP home now that they’ve been sufficiently primed and hyped?

A hero image or video

First impressions are important, and the hero image (or background video) is likely the first visual element of your landing page that visitors will see.

Ideally, a hero image should show the context of use. If you’re running a SaaS company, this could be your…